"Authentic Beauty" Campaign
Aesthetics, like fine art, consists of externalities that meets-the-eyes as well as internal qualities. Everyone has a different concept of what authentic beauty is and how it should be perceived. CosMax and Vogue Hong Kong delved into this ambivalent subject by talking with successful ladies. They emphasised that beauty is an "inside job" – it is all about horning deep confidence and inner peace. In living out these qualities and finding your own perfect balance, authentic beauty exudes from within.