Summer Campaign- Red Hot Festival 2019
HSBC Summer Campaign Ad was one of the winners in July. The YouTube Ads Leaderboard showcases the top 10 most attention-grabbing ads on YouTube. This ad made the list based on an algorithm that considers organic views and audience retention. And it is a crystal clear reflection of how this ad grabbed those eyeballs in the social world.
Key Visuals

Mass Spend

Mannings

Boardway 

Maxim Cusine

Reward+ (reward system of HSBC's credit card)

HSBC CSR Campaign “Smiling Together 滙心微笑
Do you know how old HSBC is? To celebrate its 150-years history, HSBC launched its CSR campaign "Smile Together 滙心微笑" in 2019. In this campaign, it showed how HSBC giving back the society by empowering different charities and organisations in diverse fields. 
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