Zespri

My team and I launched a social campaign based on the new TVC of Zespri Kiwifruit. To engage with the potential customers, we tried various feed formats.

Feeds of video teaser/ video launch
Feeds for analogy: "Kiwifruit is as cool as tech gadget"​​​​​​​
有別與一般奇異果，Zespri奇異果擁有非一般高質美味，情形就如同樣是手機，某品牌的產品從外形設計、功能，以至種種細節，總是令人翹首引盼。讓我們解構Zespri奇異果的不同細節，重新體現出它的高質、它的與別不同。
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