“Hydration Station”水凝淨肌保濕站
Digital interactive experience
Background:
Our client Innisfree launched a series of green tea production which has upgraded hydration formula. To help Innisfree stand out, we need to achieve two aspects:
1. Make the target group (15-30yo females) understand the importance of hydration is
2. Help them to experience how powerful the Innisfree's products can be
Insight:
We find out that our target group always disregard the importance of hydration because they think they are young enough.
And they do not think the difference between hydration products of different brands.
Idea:
We brought in a hydration station in the heart of the shopping district to break all the MYTH about hydration and let people feel our new product.